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| 标题 | #HerSheGallery |
| 广告公司 | BETC HAVAS |
| 广告战役 | #HerSheGallery |
| 广告主 | The Hershey Company |
| 品牌 | Hershey's |
| 首次发布日期 | 2020 / 3 |
| 行业领域 | 巧克力，巧克力棒，糖果，口香糖 |
| 剧情简介 | For the physical packaging, six artists were brought to the light, having their work stamped on the wrapper: Ana Flávia (@affnana) and Alessandra Lemos (@loleland), both illustrators. Luiza Mussnich (@luizamussnich) and Camila Lordelo (@euliricas), writer and poet respectively. As for music, Yzalú (@yzalu) and Bruna Mendez (@brunamendez), have their photos accompanied by a QR code linked to their current singles. Yzalú (@yzalu) is also the voice behind the film promoting the campaign. In order to potentialize the talent showcase, the brand will publish the work on its social networks and digital channels. The intention of sharing the artists with the audience also extends to the final target: other female talent will be able to post their work using the hashtags #HerShe and #HerSheGallery and have the brand sharing their artistry on its channels. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Erh Ray |
| 执行创意总监 | Andrea Siqueira |
| 创意总监 | Andrea Siqueira |
| 创意总监 | Gabriel Sotero |
| 创意总监 | Murilo Melo |
| 创意团队 | André Batista |
| 创意团队 | Diego Canhisares |
| 创意团队 | Fernanda Peka Campos |
| 创意团队 | James Döring |
| 创意团队 | Milena Cabral |
| 创意团队 | Rodrigo Casanovas |
| 客户经理 | Fernanda Modena |
| 客户经理 | Izabel Petegrosso |
| 客户经理 | Renan Santos |
| Strategist | Agatha Kim |
| Strategist | Renato Duo |
| Strategist | Mirella Nascimento |
| Strategist | Milena Nakata |
| Strategist | Isabela Cury |
| Strategist | Jessica Scaraficci |
| 制作公司制片 | Anna Luisa Ferraz |
| 制作公司制片 | Andrea Carmassi |
| 制作公司制片 | Bruna Mendez |
| 制作公司制片 | Camila Lordelo |
| 制作公司制片 | Luiza Mussnich |
| 摄影师 | Estúdio Genga |
| 3D Producer | Origolab Studios |
| 剪辑师 | Tiago Hasegawa |
| 音效制作 | Jamute |
| 客户经理 | Kiki Eisenbraun |
| 客户经理 | Sabrina Geraissate |
| Coordinator | Juliana Zuppo |
| Coordinator | Cassia Garcia |
| Sound Designer | Maria Fernanda Galetti |
| 广告经理 | Marcel Sacco |
| 广告经理 | Emerson Cação |
| 广告经理 | Rodrigo Campos |
| 广告经理 | Larissa Schreiner |
| 广告经理 | Ana Fontes |