Insights from IPNY, Inc.

As published in strategichcmarketing.com, by Peter Hochstein [Excerpts of article’s key points.] The Dana-Farber Cancer Institute treats 22,000 new patients every year and sees a total of about 76,500 patients annually, mostly on an outpatient basis. The advertising, more science-orie… 阅读更多

As published in nyfadvertising.com New York Festivals Advertising Awards has unveiled the 2020 Financial Category Executive Jury (formerly Midas). This is the first year that the Midas Awards has merged with NYF’s Advertising Awards creating a new category group honoring campaigns th… 阅读更多

As published in adweek.com Why BDG thinks its new CMS will draw readers and entice advertisers. By Sara Jerde Bustle Digital Group has a reputation of swooping in on media’s dying door and “saving” titles by purchasing them for pennies on the dollar. But now, the publisher… 阅读更多

New York, NY, October 28, 2019,—IPNY, the brand positioning and messaging company, is proud to announce that it has been selected by Dana-Farber Cancer Institute to develop its new multi-channel brand launch campaign. A US News and World Report top-rated cancer treatment center, Dana-F… 阅读更多

I do not claim to be a media guy. But as a strategic planner I can appreciate a media plan that’s truly customer centric and mines real insights from target journeys. So when I started hearing about Omnichannel Marketing, which ensures a seamless customer experience across devices, I f… 阅读更多