Contact Information

420 Lexington Avenue, Suite 1756
New York NY 10170
美国
电话: (+1) 212.488.4769
网址:

Bruce Lee

Bruce Lee

Founding and Chief Creative Partner

Basic Info

核心能力: 互联网及数字媒体全服务广告公司, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 保健, 金融

成立年份: 2012

员工: 30

奖项: 6

创意作品: 64

客户: 11

核心能力: 互联网及数字媒体全服务广告公司, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 保健, 金融

成立年份: 2012

员工: 30

奖项: 6

创意作品: 64

客户: 11

IPNY, Inc.

420 Lexington Avenue, Suite 1756
New York NY 10170
美国
电话: (+1) 212.488.4769
网址:
Bruce Lee

Bruce Lee

Founding and Chief Creative Partner

Making a Sensitive Conversation the Right Conversation—Marketing to Late-stage Patients

As published in PM360

Patients with late-stage terminal diseases facing end of life challenges don’t want pink campaigns promising hope and promoting positive thinking. In fact, those type of campaigns may even cause ill will among the patients they are trying to reach. Andy Semons of Interplanetary offers marketers some advice for how to best rethink their approach to campaigns meant for late-stage cancer patients or other terminal diseases…

Continue reading the entire article at PM360.