News from the agency IPNY, Inc.

New York, NY, October 28, 2019,—IPNY, the brand positioning and messaging company, is proud to announce that it has been selected by Dana-Farber Cancer Institute to develop its new multi-channel brand launch campaign. A US News and World Report top-rated cancer treatment center, Dana-F… 阅读更多

I do not claim to be a media guy. But as a strategic planner I can appreciate a media plan that’s truly customer centric and mines real insights from target journeys. So when I started hearing about Omnichannel Marketing, which ensures a seamless customer experience across devices, I f… 阅读更多

As published in visualobjects.comAdvertisers state that data collection makes ads more relevant for online visitors. New data from Visual Objects indicates that highly targeted ads could negatively impact businesses’ potential to engage with ad-fatigued consumers. The new survey report… 阅读更多

ADFORUM.com recently interviewed Andy Semons, Founding and Strategic Planning Partner at IPNY, a brand-led digital and direct advertising agency “LGBTQ+ marketing is a real need. We eat, shop, wash our clothes, brush our teeth and buy consumer durables just like everyone else.” … 阅读更多

thenativeinfluence.com recently interviewed IPNY Founding Partner Joe Dessi “A Day in My Life” – Joe Dessi, Client Services Executive My Goal of the Day: Finding the right balance between spending time on client business versus new business development. It is always a jug… 阅读更多