| 标题 | Nobody |
| 广告公司 | IPNY, Inc. |
| 广告战役 | The Radio Hour |
| 广告主 | Astoria Bank |
| 品牌 | Astoria Bank |
| Posted | 1月 2018 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | Astoria Bank’s investment in radio may seem so 20th century, yet the campaign was popular with their New York City and Long Island audiences. Over the past two years IP produced over an hour’s worth of targeted, brand-building radio. Some was retail-focused and some synergized with targeted print to engage small business owners. |
| 结果 | These radio ads played a significant role in increasing leads from small businesses and reshaping the bank’s perception as a modern and technologically advanced institution. |
| 媒体类别 | 广播 |
| 长度 |