| 标题 | Tendons |
| 广告公司 | IPNY, Inc. |
| 广告战役 | See our specialists at your earliest inconvenience |
| 广告主 | Hospital For Special Surgery |
| 品牌 | Hospital For Special Surgery |
| 首次发布日期 | 2017 |
| 行业领域 | 医院、医疗机构和医疗服务 |
| 剧情简介 | How do you make the nation’s top-ranked hospital for orthopedics and rheumatology a destination for patients along the East Coast? This campaign was among the first to brand a hospital based on a real target insight: That people would do anything but stop moving. |
| 结果 | This campaign ran for several years in both TV and print, creating a wide platform to address issues such as quality of care, level of expertise and prevention of sports-related injuries. |
| 媒体类别 | 平面 |