| 标题 | My Toolstation |
| 广告公司 |
Havas CX helia
|
| 广告战役 |
My Toolstation
|
| 广告主 |
Toolstation
|
| 品牌 |
Toolstation
|
| 首次发布日期 |
2021 / 8
|
| 行业领域 | 工具，修理用具
|
| 剧情简介 | Toolstation wanted to move their customers from a much-loved, but unprofitable catalogue, to an under-utilised website that offered a superior experience and more cost-efficient sales. Counter-intuitively, the best way to do this was with direct mail. Our data team built a targeting model based on actual and predicted behaviour. From this, our creatives developed a hyper-personalised pack where QR codes were transformed into icons of departments customers shopped in, providing them with their own unique Toolstation store on-the-go. The results? A dramatic shift in shopping behaviour, a better experience for customers, and increased sales and profits for Toolstation. |
| 哲学 | Our data team built a targeting model based on actual and predicted behaviour. From this, our creatives developed a hyper-personalised pack where QR codes were transformed into icons of departments customers shopped in, providing them with their own unique Toolstation store on-the-go. |
| 问题
| Toolstation wanted to move their customers from a much-loved, but unprofitable catalogue, to an under-utilised website that offered a superior experience and more cost-efficient sales. Counter-intuitively, the best way to do this was with direct mail. |
| 结果 | The results? A dramatic shift in shopping behaviour, a better experience for customers, and increased sales and profits for Toolstation. |
| 媒体类别 |
互动
|
