| 标题 | Back on the Field |
| 广告公司 | FRED & FARID Paris |
| 广告战役 | Back on the Field |
| 广告主 | Ligue Nationale de Rugby |
| 品牌 | Ligue Nationale de Rugby |
| 首次发布日期 | 2021 / 5 |
| 行业领域 | 运动队、体育活动 |
| 剧情简介 | FRED & FARID Paris brings sport fans back to the stadiums with 'Back on the Field' Since 19 May the French government has just lifted restrictions incrementally to stave off a resurgence of Covid-19 and to give citizens back some semblance of social, cultural and sportive life. On this occasion FRED & FARID Paris unveils "Back on the Field" a TVC created for the French National Rugby League, a true declaration of love to the sport fans. When the Pandemic crisis striked in 2020 in France, leaving no other choice than to stop the competitions. Players from all clubs even had to stop training for many weeks. Extremely rare in the life of a professional athlete. No one ever thought the break would last this long - leaving fans for months without a single new game to watch. So now that the public is finally allowed to attend the championships in the Stadium the French National Rugby League wanted to bring back the excitement and the thrill of the matches to drive ticket sales up after months of pandemics and social distancing. The film "Back on the Field" is telling in a sensory and chronological way the story of a professional rugby player who goes back to training and games after months break due to the COVID-19 health crisis. Each shot is a genuine representation of rugby moments enhancing performance, fraternity and conviviality. The multidimensional - up to 120 shots in 50 seconds - sequences are punctuated by a powerful voice. |
| 问题 | When the Pandemic crisis striked in 2020 in France, leaving no other choice than to stop the competitions. Players from all clubs even had to stop training for many weeks. Extremely rare in the life of a professional athlete. No one ever thought the break would last this long - leaving fans for months without a single new game to watch. So now that the public is finally allowed to attend the championships in the Stadium the French National Rugby League wanted to bring back the excitement and the thrill of the matches to drive ticket sales up after months of pandemics and social distancing. |
| 媒体类别 | 电视 |
| 长度 | |
| 首席创意官 | Fred & Farid |
| 执行创意总监 | Olivier Lefebvre |
| Chief Executive Officer (CEO) | Olivier Lefebvre |
| Brand Director | Thomas Otton |
| Brand Director | Romain Mathieu |
| Brand Director | Nathan Samson |
| Brand Director | Arnaud Becquet |
| 客户主管 | Séverine Autret |
| 客户主管 | Olivia Abols |
| 客户主管 | Leslie Hatchwell |
| 创意总监 | Julien-Pierre Mallet |
| Strategist | Gris Pierre |
| 广告公司制片 | Maud Whittle |
| 制作公司 | Cousines Et Dépendances |
| 导演 | Fabrice Minier |