标题Their Story is My Story
广告公司
广告战役 Their Story is My Story
广告主 Urgence Homophobie
品牌 Urgence Homophobie
首次发布日期
行业领域 机构/公益组织/非盈利组织
剧情简介 Whenever something happens to a celebrity, everyone talks about it.So we decided to leverage celebrities and their communities to alert public opinion by having them share on their social platforms testimonies of assaults against LGBT people using the first person singular with the hashtag #TheirStoryMyStory.
哲学 To alert public opinion on the urgency to act and react against the rise of homophobia in France ( +15% in 2018), we decided to leverage celebrities by having them share on their social platforms testimonies of assaults against LGBT people as their own.

The day after, through a music video of the song « some Love » Celebrities have revealed that the shared stories weren’t their own, but stories of homophobic attacks that occurred in France in 2018.
媒体类别 公关
长度
Social Media Manager
Production Company
Unit Director
Music Composer
Photographer
执行制片
执行制片
Project Manager
Brand Manager
Brand Manager
执行创意总监
联合创意总监
联合创意总监
美术指导
Director
文案

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