Pereira O'Dell Team Members

Mona seeks to inspire people to build the ad agency they always wished existed.

As Chief Growth Officer at Pereira O'Dell, Mona is responsible for the growth of both the business and the people.

Her 15+ years of brand management expertise began in global creative networks and was sharpened in boutique innovation and brand content-led shops. This blend of agency experience led to a deep knowledge of brand-building, and a passion for leading teams who believe creative storytelling is the way to do it.

Mona has overseen iconic, award-winning brands in CPG, spirits, luxury, hospitality, healthcare, automotive and technology. Clients include Mini Cooper, General Mills, SNICKERS, ABI InBev, Memorial Sloan Kettering, Wellstar Health, GE, Clinique and Coca-Cola. Non-profit partnerships include the Ad Club of NY, Central Park Conservancy, AdCouncil and Ignite National.

She’s also a Board Member of Fearless Beauty, a non-profit organization that empowers women impacted by institutional and social injustice through cosmetology education. The organization has built communities globally, from rural India to Rikers Island, and most recently, a partnership with the Women's Prison Association in NY. 

In the role International Managing Director and Partner of Serviceplan Markus Noder, born in 1973, has been heading the internationalization of the Serviceplan Group since 2011. In January 2018, Noder was appointed a Managing Director of the Serviceplan Group Holding, additional to his position as Managing and Partner Director of Serviceplan International. Noder is responsible for the agency Group’s international strategy, and under his leadership he has accelerated the global footprint of Serviceplan Group. After expanding into China in 2013 where there is now an agency in Beijing and Shanghai, in 2018 Serviceplan Group expanded its reach even further into North America, with the opening of a House of Communication in New York. In addition to its German locations in Munich, Hamburg, Bremen, Berlin and Cologne, further Houses of Communication have come to Vienna, Zurich, Paris, Milan, Brussels and Dubai with further affiliate branches in Moscow, Delhi, Beijing, Shanghai and Seoul. The aim is to develop Houses of Communication at all locations, providing all communication disciplines under one roof. Close cooperation with other agencies has enabled the Serviceplan Group to be present in the most important global commercial centers. The Serviceplan Group's close ties with Unlimited Group ensure it is represented in the UK (London) and the USA (New York). In Latin America Serviceplan's partner, Ariadna, has branches in Buenos Aires, Lima, Mexico City, Miami, Panama City, Santiago de Chile and Sao Paulo. The group's Spanish partner Publips has offices in Madrid and Valencia. Prior to this, Markus Noder had been Managing Partner and co-founder of Liquid Campaign since 2008, an independent, international full-service agency with offices in Germany, Russia, India and Korea. Between 2000 and 2008, he worked at Interone, where he became the Managing Director of Interone Worldwide in 2006, also working in the field of internationalization. During this time, he was responsible for the opening of new locations in China, South Korea, Russia, India and the Middle East.

Andrew O'Dell, CEO, co-founded Pereira & O'Dell with Creative Chairman, PJ Pereira, in April 2008. His strong digital background has seen the dichotomy of booms and busts true to the ad world lending to his eye for future business and consumer trends. Agency clients include top-tier brand marketers such as Adobe, the Ad Council, Corona, Crypto.com, General Mills, IHOP, MINI, Fifth Third Bank, Stella Artois, Zelle, and more. Yet the agency maintains the risk-taking culture of a startup. The agency has offices in San Francisco and New York City, and employees across the United States.

Named to both Ad Age and Creativity’s 2013 A-Lists based on the company’s business performance, impact on clients’ businesses as well as industry leadership and innovation.

Prior to Pereira O’Dell, Andrew co-founded digital advertising agency Lot21 in 1997 and went on to become president of AKQA, overseeing the agency's interactive advertising operations nationally. 

PJ Pereira is a pioneer in the intersection of advertising, technology and entertainment. He believes agencies have to provide return not only on the money brands are investing but also the time consumers are spending with the work. That balance is the ultimate challenge marketing faces today.

In 2016, Pereira & O'Dell was behind the rare participation of a brand in the prestigious “Official Selection” of Sundance Film Festival with NETSCOUT and Werner Herzog's "Lo and Behold, Reveries of the Connected World". The film was named in Esquire Magazine’s “Top 10 Best Non-Fiction Films” in 2016.