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| 标题 | The 9’58 Biography |
| Brief | In 2009, Usain Bolt broke the 100 metre world record and made history. Ten years later, a book was created as a tribute to the world's fastest man. But Bolt's biography could be no ordinary book. It had to be as fast as him. So it’s also a flip book that turns into 9.58 second animation recreating the iconic race. It was delivered to 100 racing fans and influencers, and of course presented to Usain Bolt himself. |
| 广告公司 | BETC HAVAS |
| 广告战役 | The 9’58 Biography |
| 广告主 | Puma |
| 品牌 | PUMA |
| 首次发布日期 | 2019 / 5 |
| 行业领域 | 鞋类 |
| 剧情简介 | In its 224 pages, the book presents interesting facts from the career of the fastest runner in history, based on research conducted by the advertising agency. |
| 哲学 | In order to celebrate the 10th anniversary of Usain Bolt's 9.58-second world record on the 100m dash, BETC/Havas partnered with PUMA to create a biographical book in tribute to the athlete. The book titled "The 9’58 Biography" recounts the most memorable events in Bolt's life that led him to break the world record in 2009. |
| 媒体类别 | 互动 |
| 长度 | |
| 首席创意官 | Erh Ray |
| 执行创意总监 | Andrea Siqueira |
| 创意总监 | Alexandre Kazuo |
| 创意总监 | Lucas Ribeiro |
| 美术指导 | Alexandre Kazuo |
| 文案 | Lucas Ribeiro |
| Business Manager | Camila Nakagawa |
| Business Manager | Giovana Degen |
| Business Manager | Camilla Steiman |
| Engagement Manager, Social Media | Carlinha Gagliardi |
| Strategy/Planning | Agatha Kim |
| RTV Production | Mari Goebel |
| RTV Production | Anna Ferraz |
| Graphic Designer | Gilmar Souza |
| Graphic Designer | Carlos Valeriano |
| Final Art Work | Plínio Junior |
| Production (Agency) | CEGO |
| 导演 | Daniel Levenhagem |
| 执行制片 | Maria Reser |
| Production Coordinator | Julia Jubileu |
| 摄影 | Victor Ponce |
| 摄影 | Genga Estudio |
| 后期制作 | CEGO |
| 设计师 | Diego Brito |
| Assembly | Daniel Levenhagem |
| 执行制片 | Dario Forghieri |