| 标题 | The Swedish Number (132s) |
| Brief | Sweden is a fun and friendly place. To prove it, the country became the first to get its own telephone number. Simply call the number, get through to a random Swede, and ask them whatever you want about their homeland. A few lucky callers even got through to the Prime Minister. The idea caught everyone’s imagination: including that of Barack Obama, who mentioned it in a speech. Sweden was trending big time, all thanks to a number. |
| 广告公司 | Ingo |
| 广告战役 | The Swedish Number |
| 广告主 | The Swedish Tourist Council |
| 品牌 | Swedish Tourist Association |
| Posted | 6月 2016 |
| 行业领域 | 目的地（国家与地点） |
| 剧情简介 | SUMMARY In 2015, the Swedish Tourist Association (STF), dedicated to promoting domestic tourism in Sweden, was facing collapse. To attract younger members and retain current ones, the “Swedish Number” campaign was launched. Anyone with a Swedish number could download a unique app, log in and be randomly connected to a caller from around the world curious about all things Swedish. These conversations reminded Swedes the reasons they loved their country and, in the process, encouraged them to join the STF community. As the first country in the world, Sweden got its own phone number. When calling it from abroad you get connected to a random Swede, somewhere in Sweden. The Swedish Number gave the control of the image of the country to the Swedes themselves. Nothing was censored or pre-arranged. In the name of freedom of speech - what ever opinion you may have, it matters. The Swedish Number was open for anyone to call just by using a normal telephone, but only from abroad. Swedes register as "telephone ambassadors" simply by downloading an App. |
| 媒体类别 | Direct Marketing |
| 长度 | |
| 执行创意总监 | Björn Ståhl |
| 客户总监 | Joachim Ewert |
| 文案 | Magnus Ivansson |
| 美术指导 | Gustav Westman |
| 客户企划 | Julia Blomquist |
| 客户主管 | Ashley Pultz |
| 客户总监 | Seagren Doran |
| 广告经理 | Magnus Ling |
| 广告经理 | Jenny Engström |
| 广告经理 | Johanna Murray |
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