A Story of the Kingdoms of the Moon and of the Sun - Chapter 1
Pierre Hermé: world renowned French pastry chef and fan of Japanese culture. Nicolas Buffe: French artist based in Tokyo. The partnership: a beautiful artistic dialogue that brings to life the interactive stories of manga characters – both on the social pages of La Maison Pierre Hermé Paris and in physical store locations.
For the new season, and in order to build its brand territory, Pierre Hermé Paris wished a creative content that install the brand as a real Maison de Pâtisserie, and give it a creative image, singular and “avant-gardiste”, as creations of the best pastry chef in the world are.A brand content & user content strategy which is deployed worldwide, to support the growth of the House.
DISKO has created an interactive story, inspired by Japanese manga, leaving fans of the House in a spooky adventure within two total opposite kingdoms, and makes us meet as endearing as fascinating characters : A Story of the Kingdoms of the Moon and of the Sun – Chapter 1A creation in collaboration with Nicolas Buffe, a much talented artist expatriate in Japan for many years, and Behind the Shadow Drops, genius Japanese band.
How to install a unique and forward thinking brand territory that transcends both digital and real?