标题 | Unquaratine Your Creative |
广告公司 | Zulu Alpha Kilo |
广告战役 | Unquaratine Your Creative |
广告主 | ADCC |
品牌 | ADCC |
首次发布日期 | 2021 / 2 |
行业领域 | 事件/展会管理 |
剧情简介 | The pandemic forced the Advertising & Design Club of Canada to postpone their 2020 award show. So, to promote the ADCC’s 2021 Call for Entries, we created a campaign that asked our industry to “Unquarantine your Creative”. The campaign centred around the idea that despite a year of lockdowns and quarantines, our creativity couldn’t be contained. This idea was carried throughout all elements including a wordmark with transformative type releasing from “Unquarantine” to “Creative”, a launch video highlighting the year that was, and other social videos, featuring low-fi phone photography, that gave a peek into all the creative places we did our best work. A limited-edition poster, printed with metallic ink |
媒体类别 | 案例研究 |
长度 |