| 标题 | Notes IPA (Board) |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | SingleCut Notes IPA |
| 广告主 | SingleCut Beersmiths |
| 品牌 | SingleCut Beersmiths |
| 首次发布日期 | |
| 行业领域 | 饮料 |
| 剧情简介 | Introducing the first beer crafted to teach you guitar: Notes IPA. The four packs of the beer feature cans with four distinct labels, each displaying a foundational guitar chord: C, D, G or E-minor. By gripping the can like you would a guitar, you can learn the finger positions for each chord and get a feel for the strings through the label’s tactile finish. For a live demonstration, you can scan the Snapchat code on the label to unlock an augmented reality guitar lesson. This mobile experience allows you to see the finger positions for each chord right on the can, hear how the chords should sound and create shareable music. Cans even come with a crafty product innovation: an injection moulded guitar pick fitted right on the pull tab. These custom picks were carefully designed to pop open the beer and pop off for you to play with. |
| 媒体类别 | 案例研究 |
| 创意总监 | Zak Mroueh |
| 首席创意官 | Zak Mroueh |
| 导演 | James Graham |
| 广告经理 | Rich Buceta |
| 文案 | Vinay Parmar |
| ACD | Vinay Parmar |
| 制作公司制片 | Kathryn Brown |
| 文案 | Victoria Lee |
| Digital Strategist | Shaunagh Farrelly |
| 制作公司制片 | Jackie Pal |
| 客户总监 | Erin McManus |
| 摄影指导 | Sean Donnelly |
| 摄影师 | Sean Donnelly |
| 美术指导 | Kevin Sato |
| 设计师 | Kevin Sato |
| ACD | Kevin Sato |
| 剪辑师 | David James Findlay |
| Strategy Director | Spencer MacEachern |
| 制作公司制片 | Houng Ngui |
| 剪辑师 | Felipe Chaparro |
| 后期制作 | Noah Mroueh |
| 设计师 | Zoe Kim |
| 美术指导 | Philippe Visaya |
| Social Media Team | Cecilia Bernasch |
| 广告经理 | Dan Bronson |
| 广告经理 | Danielle Palermo |
| 制作公司制片 | Lauren Schell |
| Product Design | Spark Innovations Inc. |
| Director of Integrated Production | Ola Stodulska Studio |
| Director of Interactive Production | Ece Inan |
| Studio Artist | Jeannette Downes |
| Lead Production Artist | Ashleigh OBrien |
| Production Artist | Mila Lukezich |
| Web Developer | Gillian Black |
| Web Developer | Ariana Emond |
| 制作公司 | Zulubot |
| 制作公司 | Table of Content |