| 标题 | Tough Turban |
| Brief | Turban-wearing Sikh motorcyclists are now exempt from helmet laws in provinces across Canada. For some, this creates a difficult choice between the protection offered by a helmet and the deep significance of a Turban to the Sikh identity. With all the technological advances in the world of protective gear, nobody should have to choose between safety and their identity. With this community of riders in mind, Pfaff Harley-Davidson introduced the first impact resistant turban. Layered with bulletproof composite fabric, foam that hardens on impact and 3D printed armour, the Tough Turban empowers riders to protect who they are. Our open-source designs have been shared online so manufacturers across the world can create similar reinforced turbans for riders in their regions. |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | Tough Turban |
| 广告主 | Pfaff Harley-Davidson |
| 品牌 | Tough Turban |
| 首次发布日期 | 2021 / 6 |
| 行业领域 | 汽车 |
| 剧情简介 | Since 1903, riders have expressed their identity with a Harley-Davidson. And for some riders, there's no act of self-expression more important than tying a turban. Inspired by the recent helmet-law exemption for Sikh motorcyclists in Ontario, Pfaff Harley-Davidson commissioned a new turban designed with three layers of protection – foam that hardens on impact, bulletproof composite fabrics and 3D printed armor. The designs have been open-sourced so any manufacturers can create tough turbans for riders around the world. |
| 媒体类别 | Product Design/Development |
| 长度 | |
| 更多信息 | www.toughturban.com |
| Agency | Zulu Alpha Kilo |
| 首席创意官 | Zak Mroueh |
| Associate Creative Director / Art Director | Vic Bath |
| Associate Creative Director/Copywriter | Dan Cummings |
| Design Director | Jeff Watkins |
| 设计师 | Rasna Jaswal |
| 广告公司制片 | Kathryn Brown |
| 广告公司制片 | Laura Dubcovsky |
| Account Management Team | Matt Sinuita |
| Account Management Team | Rob Feightner |
| Account Management Team | Allison-Diaz Mercado |
| Account Management Team | David Trembley |
| Strategy Team | Shaunagh Farrelly |
| Strategy Team | Spencer MacEachern |
| 广告经理 | Melanie Somerville |
| 广告经理 | Brandon Durmann |
| Product Design | Sparks Innovation |
| 制作公司 | Zulubot |
| 执行制片 | Tom Evans |
| Line Producer | Colleen Allen |
| 导演 | Barbara Shearer |
| 摄影指导 | James Arthurs |
| Motion Graphics | Ashlee Mitchell |
| 插图画家 | Nabil Elsaadi |
| 音频工程师 | Dino Cuzzolino |
| Site Builder | Jacqui Lau |
| Site Builder | Kesia Payne |
| 摄影师 | Dan Lim |
| Online Artist | Felipe Chaparro |
| Head of Production | Adam Palmer |