| 标题 | Feeding Imagination |
| Brief | Childhood creativity rarely gets displayed beyond fridge doors and classroom walls. To show kids how far their imaginations can take them, Goldfish launched an integrated campaign that brought the imagination of three young children to life. One authored a book, one created a huge mural, and another designed a video game. The campaign asks children to share their drawings and stories at feedimagination.ca for a chance to see them brought to life this winter. |
| 广告公司 | Zulu Alpha Kilo |
| 广告战役 | Feeding Imagination |
| 广告主 | Campbell Canada |
| 品牌 | Goldfish® Crackers |
| 首次发布日期 | 2020 / 9 |
| 行业领域 | 其他 |
| 剧情简介 | Goldfish Crackers wants kids to think of snack time as a time for imagination. To launch Goldfish’ new brand platform “Feed Imagination”, we asked an 8 year-old boy to tell a story about a Goldfish cracker. Days later, we surprised him by turning his story into a video game, which was then made available to play across Canada. Now kids across the country are sharing their own creations at feedimaginations.ca for a chance to see them come to life. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 首席创意官 | Zak Mroueh |
| 创意总监 | Susie Lee |
| ACD | George Ault |
| 文案 | George Ault |
| ACD | Jacob Gawrysiak |
| 美术指导 | Jacob Gawrysiak |
| Social Creative | Philippe Visaya |
| Social Creative | Victoria Lee |
| 设计师 | Vince Rozas |
| 客户经理 | Alyssa Guttman |
| 客户经理 | Erin McManus |
| Planning Team | Heather Segal |
| Planning Team | Sean Bell |
| 广告经理 | Mieka Burns |
| 广告经理 | Paloma Bentes |
| 广告经理 | Friyana Engineer |
| 广告经理 | Mariah Weir |
| Developer | Kyle Collins |
| 制作公司制片 | Rebecca Adams |
| 制作公司制片 | Michael Oshell |
| Studio Director | Greg Heptinstall |
| Studio Artists | Andrew Martin |
| Studio Artists | Cecilia Bernasch |
| 制作公司 | Zulubot |
| 导演 | Barbara Shearer |
| 执行制片 | Tom Evans |
| 制作公司制片 | Mitch Cappe |
| 摄影指导 | James Andrews |
| Casting | Ground Glass Casting Andrew Deiters |
| 剪辑公司 | Zulubot |
| 后期制作 | Sarah Dayus |
| 后期制作 | Mariya Guzova |
| 后期制作 | Adam Palmer |
| 剪辑师 | Max Lawlor |
| 动画 | Mike Sevigny |
| Colorist | Hardave Grewal |
| 后期制作 | Alex Boothby |