标题Share The Drama - The Test
广告公司
广告战役 Share The Drama - The Test
广告主 Heineken
品牌 Heineken
首次发布日期 2018 / 5
行业领域 含酒精类饮料
广告口号 Share The Drama - The Test
剧情简介 Ahead of the UEFA Champions League Final in Kiev, We Are Pi and Heineken encouraged Ukrainian football fans to #sharethedrama.
 
哲学 The film, which launched at the end of April in Ukraine, is WE ARE Pi’s first collaboration with the Heineken brand.
Real employees of Kiev’s Chop-Chop barbershop were sent on a ‘team building day,” without realising they were about to participate in “The Test” a series of experiments aimed at showing that the drama of football is best shared with mates. 
During the test, ‘scientists’ record reactions of a group and solo participants, wearing wired headsets, engaging in a range of activities from playing table football to watching a real match. Monitors show joy and excitement topping the charts as the group high-fives and busts out the Mexican Wave, while solos’ emotions register low on the bar.
A final reveal shows the participants reunited. They learn that the experiment proved that watching UEFA Champions League matches is more exciting together than alone. And they win tickets to share the drama together at the UCL final. 
问题 Most Ukrainians prefer to watch football alone.
With the Champions League Final coming to Kiev later this month, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. 
媒体类别 Branded Content
长度
Sound Designer
Global Heineken Communication Manager
Senior Brand Manager Heineken
Brand Manager Heineken
Global Heineken Communications Team
Managing Director
执行创意总监
执行创意总监
Chief Strategy Officer
创意团队
创意团队
客户经理
Strategist
Business Affairs
执行制片
制片
制作公司
Director
摄影指导
执行制片
Line Producer
剪辑师
Music Company/Artist
后期制作 Darlings Post Productions
Graphics & Animation
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