标题 | Share The Drama - The Test |
广告公司 | WE ARE Pi |
广告战役 | Share The Drama - The Test |
广告主 | Heineken |
品牌 | Heineken |
首次发布日期 | 2018 / 5 |
行业领域 | 含酒精类饮料 |
广告口号 | Share The Drama - The Test |
剧情简介 | Ahead of the UEFA Champions League Final in Kiev, We Are Pi and Heineken encouraged Ukrainian football fans to #sharethedrama. |
哲学 | The film, which launched at the end of April in Ukraine, is WE ARE Pi’s first collaboration with the Heineken brand. Real employees of Kiev’s Chop-Chop barbershop were sent on a ‘team building day,” without realising they were about to participate in “The Test” a series of experiments aimed at showing that the drama of football is best shared with mates. During the test, ‘scientists’ record reactions of a group and solo participants, wearing wired headsets, engaging in a range of activities from playing table football to watching a real match. Monitors show joy and excitement topping the charts as the group high-fives and busts out the Mexican Wave, while solos’ emotions register low on the bar. A final reveal shows the participants reunited. They learn that the experiment proved that watching UEFA Champions League matches is more exciting together than alone. And they win tickets to share the drama together at the UCL final. |
问题 | Most Ukrainians prefer to watch football alone. With the Champions League Final coming to Kiev later this month, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. |
媒体类别 | Branded Content |
长度 | |
Sound Designer | Wave Studios |
Global Heineken Communication Manager | Els Dijkhuizen |
Senior Brand Manager Heineken | Veroniek van Duren |
Brand Manager Heineken | Charlotte Rietschel |
Global Heineken Communications Team | Francesca Baldrighi |
Managing Director | Clare Jones |
执行创意总监 | Barney Hobson |
执行创意总监 | Rick Chant |
Chief Strategy Officer | Alex Bennett-Grant |
创意团队 | Jake Kedge |
创意团队 | Pierre Gilles |
客户经理 | Gabriele Gumu |
Strategist | Chloe Ribas |
Business Affairs | Ravinia Thwaites-Batteau |
执行制片 | Stephanie Whitehead |
制片 | Ekaterina Golovkina |
制作公司 | Limelite |
Director | Jonty Toosey |
摄影指导 | Denis Lushchik |
执行制片 | Vlad Bolyelov |
Line Producer | Roman Kravets |
剪辑师 | Alexander Chorny |
Music Company/Artist | MassiveMusic Amsterdam |
后期制作 | Darlings Post Productions |
Graphics & Animation | Iamalwayshungry |
List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.
Create Your Company Profile