Wellness, or “self-care,” has been a hot category over the past couple years that has been dominated by women. Now Hims, “the Glossier for dudes,” is bringing men into the conversation. Their hero products? Treatments for baldness and erectile dysfunction. So a tall order for the brand: normalizing men’s health issues and getting them to be proactive about it. But last week the brand raised an additional $100M in funding, officially entering the unicorn club.