标题 | Make Love Not Walls 3 |
广告公司 | Anomaly Amsterdam |
广告战役 | Make Love Not Walls |
广告主 | Diesel |
品牌 | Diesel |
首次发布日期 | 2017 / 2 |
行业领域 | 服装、服饰店 |
剧情简介 | Our challenge was to bring back the balls and bravery of Diesel, with a sharp pointed commentary on culture. "Make Love, Not Walls” is a message of defiant hope and positivity in the midst of dark times. An iconic rainbow colored inflatable tank, becomes the both powerful and ridiculous symbol of resistance in stark contrast to a barbed wired concrete wall. The images are assembled collage-style to create depth and texture with references to both religious iconography and historic images of protest. But the message is a simple one: That while the world is busy building walls, we will always be there to tear them down. While the campaign aligned perfectly with a border wall being signed by the American President, the messages goes beyond politics, and is one of global unity across sexes, races and ideologies. |
媒体类别 | 平面 |
长度 | |
执行创意总监 | Martin Ginsborg |
执行创意总监 | Lars Jorgensen |
创意总监 | Chris Adams |
创意总监 | Ross Cavin |
摄影师 | David LaChapelle |
制作公司制片 | Steven Pranica |
制作公司制片 | Coleen Haynes |
摄影指导 | Fredrik Jacobi |
制作设计师 | Annie Sperling |
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