标题The KONA Way
广告公司
广告战役 The KONA Way
广告主 Hyundai Motor America
品牌 Hyundai KONA
首次发布日期
行业领域 轿车
剧情简介 THE CHALLENGE

Hyundai was launching their brand new small SUV, the Hyundai KONA, into a market where their SUVs were lesser known; and the buyers were focused more on experiences and less on owning things.

OUR SOLUTION

To celebrate those who pursue passion over possessions, we created The KONA Way.
This 3-part content series paired islanders living on Hawaii with travel influencers.
We followed their tours around the island together as they shared what it meant to live purposefully.

结果
We filmed our production on the Big Island of Hawaii in March of 2018. As the news of the volcano eruption came out, we worked quickly with Hyundai to support the people of the island who so graciously welcomed and inspired us.
媒体类别 电视
长度

近期作品