We’ve launched a website targeted at our European clients, and the format is absolutely unique for the advertising B2B market.
The boutique selling ad services lives according to the rules of an online-shop. You will find no success stories or manifestos or happy faces of employees – nothing you would usually expect from a website of an ad agency. What we have here is a clear list of services, a comprehensive product description, transparent prices and an online cart.
The design is as simple and clean as it could be, as the main function of the website is clarity. All art & technology solutions serve to one purpose only – to highlight the idea that design, creative and advertising have no boundaries and are accessible to clients all over the world.
It wouldn’t be a website by a famous creative agency if it had no surprises. Surfing through the website, a visitor can choose the shop’s colour scheme on the main page thus colouring the online environment, and the ordering process is accompanied by friendly visual encouragement.
Dmitry Maslakov, Voskhod’s digital director:
— We work with European start-ups and see that sometimes they have to go through a long negotiating process to find the perfect time/price/quality balance. But every single day makes a difference for them. They have no time to meet and talk – sometimes they have to create design for an app and develop its promotion strategy at the same time. We hope they’ll find this format of work convenient.