标题AI Versus
BriefThe idea is to illustrate the difference between worldviews formed by various media.Two artificial intellects, like twins separated at birth, answer questions about Russia while having no background knowledge about the world. One brother was “brought up” by Russian state TV-channel, the other – by the country’s independent channel.Now they answer questions using the information they had absorbed during the experiment. And when kids don’t know something, they start making things up, which is the most fascinating part of it.
广告公司
广告战役 AI Versus
广告主 Dozhd TV Channel
品牌 Dozhd TV
首次发布日期
行业领域 IT与电子组件
广告口号 AI
剧情简介 What’s the difference between propaganda and news? To answer this question we created two identical AIs. They are like twins, but with no experience, no outside factors influencing their outlook. AIs were «brought up» on news programs. One was «watching» the state TV Russia-1, The other – the independent TV Rain. Using the website interface, everybody can ask a question to the AIs and get answers from them or read related answers. Also, one can vote for the system he/she likes more. Everybody is free to choose either an officially bland material presentation of a state channel or a vivid and lively language of the independent channel. The choice is theirs. (93% voters favored TV Rain's AI)
媒体类别 案例研究
长度
创意总监
文案
文案
数字艺术指导
Creative Tech Lead
Motion Graphic Designer
Chief Digital Officer
Head of Development
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