标题Forte Femme
广告公司
广告战役 Forte Femme
广告主 Forte Bank
品牌 Forte Bank
首次发布日期
行业领域 银行与金融服务、投资、证券服务
哲学 Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly 9 million Kazakhstan women account for 40% of the country’s GDP and 52% of the country’s sole proprietors are female. ForteBank, a local bank encouraging female businesses with special support programs, wanted to change the public opinion and inspire women to start and develop their own businesses. The bank have released Forte Femme, a perfume to prominent and support female entrepreneurs throughout the country. ForteBank wanted to demonstrate how important women are to Kazakhstan’s economic development.
媒体类别 互动
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