标题Putin turns on the Rain
BriefThere is no censorship in Russia. There is no other opinion too. In 2014, the authorities pulled the plug on the only independent TV-channel Rain. It continues broadcasting through paid subscriptions.In 2015, 2016, 2017 Vladimir Putin publicly declared to ease the censorship burden. But the miracle hasn’t happened. In 2018 channel launched action. Everyone could watch Rain if they demonstrated Mr. Putin’s portrait to the web camera. At the Putin`s press conference, a journalist ‘turned Rain on’ with the real president’s face. For two weeks - 14,520,076 media impressions and plus 3.9 % new subscribers
广告公司
广告战役 Putin turns on
广告主 Dozhd TV Channel
品牌 Dozhd TV
首次发布日期
行业领域 电视、广播节目与电视台、电台
剧情简介 “There is no censorship and no problems in Russia” - at least, that’s what they say officially in mass media. There is no other opinion in Russia, since 2014 TV Rain – the country’s only independent TV-channel – was taken off air by all satellite and cable providers because of an order from ‘above’. TV Rain, however, hasn’t stopped covering the real state of affairs in Russia. Now one can get an access to truth only through paid subscriptions. In 2015 Vladimir Putin publicly declared to ease the censorship burden. He did it again in 2016 and 2017 during his annual press conferences. But the miracle did not happen. A week before the regular press conference we launched ‘Putin turns on the Rain’. Everyone could get access to TV Rains’s broadcast for 24 hours if they demonstrated the president’s portrait to the web camera. The project was trending both in press and among ordinary users, as it resulted in lots of posts, memes, reaction videos and photos. Right at the press conference, a journalist officially ‘turned Rain on’ using the real president’s face. The officials actively used Rain’s new feature too, as they all have the necessary portrait. As a result - 14,520,076 Media impressions. Conversion rate 16.7% (every sixth person opened the access). For two weeks only the number of subscribers grew by 3.9 %
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