标题Portraits - Charles Pachter & Dr. Jozef Straus
广告公司
广告战役 Portraits
广告主 CIBC
品牌 CIBC Private Wealth Management
首次发布日期 2017 / 5
行业领域 银行与金融服务、投资、证券服务
广告口号 Artists capture the real you. So do we.
剧情简介 CIBC Private Wealth Management creates personalized financial plans that go 'beyond the numbers' by getting to know their clients on a deeper level. Our idea was to liken their process to how an artist is able to capture the true essence of their subjects. The communication began with a documentary series called "Portraits" that paired real CIBC Private Wealth clients with well-known portrait artists. The series followed every stage of the process - from the meeting, to getting to know each other, to actual painting. The final portraits then formed the basis of a multi-channel campaign that included digital, social, OOH and print.
媒体类别 Web Film
长度

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