Contact Information


New York Los Angeles
美国
电话: +1 424 380 8248
电子邮箱:
网址:

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 出版/印刷/定制出版, 战略与策划

成立年份: 2007

员工: 100

奖项: 434

创意作品: 296

客户: 44

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 出版/印刷/定制出版, 战略与策划

成立年份: 2007

员工: 100

奖项: 434

创意作品: 296

客户: 44

FRED & FARID


New York Los Angeles
美国
电话: +1 424 380 8248
电子邮箱:
网址:

LOUIS XIII COGNAC PRESENTS “ONE NOTE PRELUDE”

A COMPOSITION AS A TRIBUTE TO THE SPECIFIC “G-SHARP” MUSICAL NOTE CREATED WHEN TOASTING WITH LOUIS XIII GLASSES. A MELODY WITH JUST ONE NOTE OFFERING MANY DIMENSIONS AND COMPLEXITY JUST LIKE ONE SINGLE DROP OF LOUIS XIII COGNAC. 

ONE NOTE PRELUDE composition, a project developed with FF Los Angeles (creative agency founded by Fred & Farid ffcreative.com), is a pioneering project that brings together a renowned Jazz composer and advanced robotics to create a performance. When two LOUIS XIII cognac glasses are clinked together to make a toast, they produce a very specific sound – a clear, extended G-sharp note. ONE NOTE PRELUDE composition explores the multi-faceted nature of this distinctive sound with a specially commissioned piece of music written by the Paris-based Israeli pianist Yaron Herman, who composed a one-note symphony using only G-sharp. 

“The symphony has a complex simplicity. It’s just one note, but with many dimensions – and many revelations. The idea that one note, like one drop of LOUIS XIII, can evolve over time and reveal itself was something that I found fascinating” says Yaron Herman.

One note, as a drop, offering many dimensions and revelations 

“This offers a perfect parallel for the long-lasting flavour of a single drop of LOUIS XIII cognac, which lasts for up to one hour on the palate” adds Ludovic du Plessis, LOUIS XIII Global Executive Director. The one-of-a-kind piece written by Yaron Herman begins with a single piano note, which cleverly draws you in. The piano is then joined by a string quartet playing the same note, but at different octaves and using contrasting rhythms, the individual instruments adding texture, structure and harmony to the composition. A violin provides the main melody, while a second violin and a viola add colour and harmony. A cello adds a rhythmic bass line, bringing structure to the melody, which rises to a crescendo. 

As of April 2020, the unique robots’ arms will be displayed in the LOUIS XIII Boutiques first in Singapore, Beijing and Xi’an then will travel the world. 

More News from FRED & FARID