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电话: +1 424 380 8248
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Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 出版/印刷/定制出版, 战略与策划

成立年份: 2007

员工: 100

奖项: 434

创意作品: 299

客户: 44

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 出版/印刷/定制出版, 战略与策划

成立年份: 2007

员工: 100

奖项: 434

创意作品: 299

客户: 44

FRED & FARID


New York Los Angeles
美国
电话: +1 424 380 8248
电子邮箱:
网址:

FRED & FARID Reaffirms Itself as a "Big Idea Agency" Amidst the Evolving AI Landscape.

 

 

In an age of unprecedented content creation ushered in by generative AI, standing out has never been more critical or challenging for brands. As the volume of digital content explodes exponentially, a content tsunami threatens to drown out all but the biggest, boldest, and most resonant ideas.

At FRED & FARID, we firmly stand against this tide, choosing instead to declare and defend that the "big idea" is not dead. Instead, it is being reborn.

Just as generative AI tools have the power to accelerate creation, they also have the limitless potential to inspire the creative community to see brands and their audiences in infinitely new and vast ways. In this era, the real test will lie in marrying the technological capabilities of AI with the uniquely human skills of imaginative, emotional storytelling. To succeed, we must reapply the eternal rules of great storytelling—rules that have united audiences across cultures and generations since the dawn of humanity.

Today’s new paradigm demands quality over quantity, where big overarching ideas give birth to stories that have the power to overwhelm the torrent of forgettable micro-content. Brands that emerge as leaders will be those that wield "big ideas" to construct narratives so compelling, so culturally resonant, and so simple that they shatter through the static.

At FRED & FARID, we believe in big ideas that contribute to “fewer, but better” content. A truly global agency operating fluently across Paris, Shanghai, New York and Los Angeles, FRED & FARID combines the irrefutable power of the big idea with the expertise to craft culturally breakthrough and vibrant work.

We invite you to join us in our commitment to the big idea. From our work in years past to the work still to be done, we are excited to lead the industry in this new era of marketing and advertising.

 

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