标题Playlists for Earth
广告公司
广告战役 Playlists for Earth
广告主 ClientEarth
品牌 ClientEarth
首次发布日期 2021 / 4
行业领域 环境与生态问题
剧情简介 The Campaign idea of Playlist For Earth calls on the musical creativity of people around the world to deliver an awareness message to a broad audience. The idea is original and impactful: Celebrities, influencers, and citizens use the song titles of the playlists they create to deliver a message.The song titles on each playlist, when read as a sentence, communicate a powerful message about the climate crisis. The campaign allows the music world to start important conversations with fans – about action on climate change and hope for a better future. In a playful way people will inspire each other to create and share playlists on social media. The result is an original, emotional and impactful kind of modern activist poetry.
媒体类别 互动
长度

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