标题@imma.gram
广告公司
广告战役 New flavor Magnum Matcha
广告主 Unilever
品牌 Magnum
首次发布日期
行业领域 冰淇淋
广告口号 Never Stop Playing
剧情简介 #NeverStopPlaying is about daring to be yourself without worrying about anyone’s judgment. In the TVC, we can discover the eye-catchy Imma having fun and riding a longboard among the surprised crowd of the Japanese megalopolis while enjoying her Magnum matcha Ice-cream.
问题 This new campaign is following the Magnum global creative platform “Never Stop Playing”: an attitude about being true to your pleasure – whatever it is. The luxury ice-cream brand wanted to put an accent on the Japanese origin of the new matcha flavor with a playful twist. The main objective of the campaign was to launch the highly anticipated Japanese matcha flavor in mainland China while increasing the brand’s awareness in a particularly competitive market. This was the first flavor created specifically for the Chinese market
媒体类别 Web Film
长度
演员/名人
首席创意官
执行创意总监
联合创意总监
文案
美术指导
Strategist
Strategist
客户主管
客户主管
广告公司制片
广告经理
广告经理
广告经理
广告经理
广告经理
制作公司
Chief Executive Officer (CEO)
制作公司制片
制作公司制片
制作公司制片
制作公司制片
Line Producer
导演
摄影指导
后期制作
剪辑师
剪辑师
CGI

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