| 标题 | @imma.gram |
| 广告公司 | FRED & FARID Shanghai |
| 广告战役 | New flavor Magnum Matcha |
| 广告主 | Unilever |
| 品牌 | Magnum |
| 首次发布日期 | 2020 / 8 |
| 行业领域 | 冰淇淋 |
| 广告口号 | Never Stop Playing |
| 剧情简介 | #NeverStopPlaying is about daring to be yourself without worrying about anyone’s judgment. In the TVC, we can discover the eye-catchy Imma having fun and riding a longboard among the surprised crowd of the Japanese megalopolis while enjoying her Magnum matcha Ice-cream. |
| 问题 | This new campaign is following the Magnum global creative platform “Never Stop Playing”: an attitude about being true to your pleasure – whatever it is. The luxury ice-cream brand wanted to put an accent on the Japanese origin of the new matcha flavor with a playful twist. The main objective of the campaign was to launch the highly anticipated Japanese matcha flavor in mainland China while increasing the brand’s awareness in a particularly competitive market. This was the first flavor created specifically for the Chinese market |
| 媒体类别 | Web Film |
| 长度 | |
| 演员/名人 | @imma.gram |
| 首席创意官 | Fred & Farid |
| 执行创意总监 | Feng Huang |
| 联合创意总监 | Jean-Baptiste le Divelec |
| 文案 | Sihan Jin |
| 美术指导 | Dagny Rozniak |
| Strategist | Karen Ge |
| Strategist | Si Liu |
| 客户主管 | Chelsea Lin |
| 客户主管 | Sherry Zhang |
| 广告公司制片 | Tilda He |
| 广告经理 | Benny Xu |
| 广告经理 | Terrence Wu |
| 广告经理 | Aubrey Xu |
| 广告经理 | Min Lim |
| 广告经理 | Vicky Xu |
| 制作公司 | Nion Tokyo |
| Chief Executive Officer (CEO) | Moriya Takayuki |
| 制作公司制片 | Yumi An |
| 制作公司制片 | Yuna Hori |
| 制作公司制片 | Kosuke Onishi |
| 制作公司制片 | Lin Yin |
| Line Producer | Nobuki Ogawa |
| 导演 | Chris Rudz |
| 摄影指导 | Andrzej Rudz |
| 后期制作 | Cutters Studios |
| 剪辑师 | Luc-Yan Picker |
| 剪辑师 | Ruri Abe |
| CGI | Ani-cafe |