标题 | Their Story is My Story |
广告公司 | FRED & FARID Paris |
广告战役 | Their Story is My Story |
广告主 | Urgence Homophobie |
品牌 | Urgence Homophobie |
首次发布日期 | 2018 |
行业领域 | 机构/公益组织/非盈利组织 |
剧情简介 | Whenever something happens to a celebrity, everyone talks about it.So we decided to leverage celebrities and their communities to alert public opinion by having them share on their social platforms testimonies of assaults against LGBT people using the first person singular with the hashtag #TheirStoryMyStory. |
哲学 | To alert public opinion on the urgency to act and react against the rise of homophobia in France ( +15% in 2018), we decided to leverage celebrities by having them share on their social platforms testimonies of assaults against LGBT people as their own. The day after, through a music video of the song « some Love » Celebrities have revealed that the shared stories weren’t their own, but stories of homophobic attacks that occurred in France in 2018. |
媒体类别 | 公关 |
长度 | |
Social Media Manager | Anthony Bober |
Production Company | Cousines & Dépendances |
Unit Director | Juliette Maillard |
Music Composer | Patxi Garat |
Photographer | Clément Duquenne |
执行制片 | Marie Etchegoyen |
执行制片 | Yann Girard |
Project Manager | Marine Dufour |
Brand Manager | Guillaume Mélanie |
Brand Manager | Benjamin Gauthier |
执行创意总监 | Olivier Lefebvre |
联合创意总监 | Etienne Renaux |
联合创意总监 | Julien-Pierre Mallet |
美术指导 | Anthony Bober |
Director | Benoit Pétré |
文案 | Anthony Bober |