| 标题 | Blendologie |
| 广告公司 | FRED & FARID |
| 广告战役 | Blendologie by Grant's |
| 广告主 | Grant's |
| 品牌 | Grant's |
| Posted | 2月 2013 |
| 行业领域 | 烈酒，加烈葡萄酒 |
| 剧情简介 | To value the quality of grant's whiskies, we launched a new concept: 'blendology' - the equivalent of oenology, but for blended whisky. Instead of lecturing our audience about the subtle art of blending whisky, we gave them a chance to experiment it first hand through an immersive digital experience. Under brian kinsman's leadership (grant's master blender), people were challenged to co-create a limited edition of grant's, using rich educational tools (tutorials videos, tips, games...). |
| 媒体类别 | 案例研究 |