标题Money Calm Bull
广告公司
广告战役 Get Money Calm
广告主 moneysupermarket.com
品牌 moneysupermarket.com
首次发布日期
行业领域 银行与金融服务、投资、证券服务
广告口号 Get Money Calm
哲学 Today MoneySuperMarket is launching a new TV advert and multi-media campaign introducing the Money Calm Bull. The campaign builds on last year’s rebrand, which highlighted the feeling of calm you can get from knowing your bills are under control with MoneySuperMarket. The new advert, created by ENGINE, will be the fourth of the ‘Get Money Calm’ series, which pledges to customers that MoneySuperMarket will help people experience more financial peace of mind. The spot opens with the Money Calm Bull walking very calmly through a china shop, followed by a number of escalating, anxiety-inducing scenarios, from a chaotic kids’ birthday party and an army boot camp, to a fishing trawler in a storm. The spot culminates in the Money Calm Bull serenely riding an asteroid heading for Earth. Whether he’s in a perilous, antagonising, or just socially awkward situation, the Money Calm Bull remains completely at ease because his bills are under control with MoneySuperMarket. Matt Berry’s voice accompanies a gentle Mozart score throughout, ending with the call to action to “Be like the Money Calm Bull and Get Money Calm.” The Get Money Calm promise is at the centre of MoneySuperMarket’s business strategy which offers personalised products and tools tailored to individual customer’s needs. In the past year, the company has launched new products including credit scoring, energy monitoring, and car alerts, which sit alongside traditional price comparison in areas such as energy, insurance, mortgages, loans, credit cards, and broadband.
媒体类别 电视
长度
Marketing Director
Head of Brand
Brand Manager
广告公司制片
Production Assistant
Strategy Director
Strategist
Strategist
首席创意官
创意总监
创意团队
创意团队
Managing Director
Business Leader
Business Leader
客户总监
Integrated Project Director
Account Management Team
Account Management Team
Account Management Team
设计师
设计师
媒介公司
制作公司
导演
执行制片
制片
剪辑师
剪辑公司
Sound Designer
音效设计公司
Studio
创意总监
制片
后期制作
画外音

近期作品