哲学 | Choice scenes include a heavily perspiring man clinging desperately to a large cupboard, a woman bracing herself for the long walk down her hallway – by meticulously wrapping her shoes in plastic bags – and the family dog staring longingly at its dinner, which waits in a bowl on the kitchen floor, from atop a cupboard in the next room. Eventually, the man conjures up the courage to leap from his lofty perch, bravely facing his demons to crack out some Vanish Gold Carpet Care to tackle the troublesome carpet head-on. A voiceover highlights the fact that with Vanish, you can lift the dirt that vacuuming alone can’t reach – and get reacquainted with your clean carpets. The spot, which is aimed primarily at parents and ‘pet parents’, was created by Rosie May Bird Smith at Havas and shot by Sye Allen through MadCow. Like its 2020 predecessor Carpet Street, Carpetphobia is set to a quirky reimagining of an iconic classical piece of music – in this case, an a capella rendition of Tchaikovsky’s Dance of the Mirlitons from The Nutcracker. |