| 标题 | Beanz Meanz Vegan |
| 广告公司 | Havas London |
| 广告战役 | Veganuary |
| 广告主 | H.J. Heinz |
| 品牌 | Heinz Beanz |
| 首次发布日期 | 2020 / 1 |
| 行业领域 | 罐装蔬菜，罐装水果 |
| 剧情简介 | A limited-edition range of ‘Beanz Meanz Vegan’ cans, which are available exclusively from Ocado while stocks last. As well as raising awareness of its vegan credentials, the campaign aims to position Heinz Beanz as an easy, affordable option for those committing to a month of veganism this January. |
| 问题 | Veganuary, which launched in 2014, encourages people to adopt a vegan diet for January and has been growing in popularity in recent years – with more than a quarter of a million people taking part in 2019. As part of this campaign, Heinz has also commissioned research to understand the biggest barriers and challenges of Veganuary in a bid to help those partaking in 2020 |
| 媒体类别 | Container Premium |
| 首席创意官 | Mark Whelan |
| 广告经理 | Emily Wright |