| 标题 | 'There For You', Lemsip |
| 广告公司 | Havas London |
| 广告战役 | There For You |
| 广告主 | Reckitt Benckiser |
| 品牌 | Lemsip |
| 首次发布日期 | 2018 / 10 |
| 行业领域 | 广告与传播 |
| 广告口号 | ‘There For You’: Lemsip gets a revamp in new TVC |
| 剧情简介 | Reckitt Benckiser’s cold and flu remedy product, Lemsip, boasts friendlier exterior in new ad as he takes on the role of caregiver. Lemsip's new character has been reinvented for the first time in ten years, with character design by Smoke & Mirrors |
| 哲学 | The sequel to Havas London’s recent ‘Lemlift’ commercial, ‘There For You’ is the second installment of RB’s new campaign for Lemsip, featuring CG character animation. The TVC was directed by RSA’s This Is Felo with character design and VFX a collaboration between Big Buoy and Smoke & Mirrors. The spot reveals the evolution of Lemsip’s character comparative against previous campaigns, as we witness a less mechanical, more affectionate and doting humanised protagonist. A pocket-parent with a huge heart, Lemsip follows our poorly female heroine as she goes about her day-to-day life, making it all better with little tricks here and there. A hyperealistic recreation of his previous embodiment, we watch as his magical powers provide tissues in a heartbeat, turn off flickering office light bulbs and terminate background hums of noisy roadworks, allowing our female cast member to feel at ease. Speaking on the creation of Lemsip’s new character interpretation, Smoke & Mirrors’ Lead Character Designer and Animator, Willie Torres, comments, ‘The Lemsip character has previously been interpreted as a slightly more mechanical personification. Being asked to redesign the character was a huge privilege and an opportunity not to be missed. It was clear from the beginning that the creatives at Havas wanted a change and they were looking for a character that could carry the new brand message, ‘There For You’.” “To achieve this, the goal was to make the new character kinder and more helpful. We worked closely with the Havas team through an extensive creative process with dozens of drawings and possibilities to reach the finished result.” Post-production Producer on the project, Jenna Le Noury, adds, “There was a tight turnaround as we were producing both Lemlift and Lemsip back-to-back. We’re all really happy with the end result which I feel was only achievable due to the seamless union between the teams at Havas, RSA and ourselves. It was great fun to be involved with this campaign”. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Ridley Scott Creative Group |
| 后期制作 | Big Buoy |
| 创意总监 | Dave Mygind |
| 创意团队 | Chico Barrera |
| 创意团队 | Diogo Abrantes |
| 广告公司制片 | Charlotte Lawrence |
| 导演 | This is FELO |
| 制作公司制片 | Nick Ferguson |
| 剪辑师 | Matthew Felstead |
| 动画 | Willie Torres |
| CG Supervisor | Bram Vermaas |
| CG Supervisor | Cgi Lighting |
| 特效 | Jim Allen |
| Colorist | Mark Horrobin |
| 执行制片 | David Michaels |
| 特效 | Jenna le Noury |
| CG Producer | Lonneke Bertens |
| 后期制作 | Smoke & Mirrors |