Contact Information

450 W 33rd Street 12th Floor
New York New York 10001
美国
电话: (+1) 212 946-4000
网址:

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, 营销/创意服务, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 媒介购买/企划, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, 战略与策划, 在线服务

成立年份: 1977

员工: 2100

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, 营销/创意服务, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 媒介购买/企划, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 视觉/声音识别, 战略与策划, 在线服务

成立年份: 1977

员工: 2100

R/GA

450 W 33rd Street 12th Floor
New York New York 10001
美国
电话: (+1) 212 946-4000
网址:

R/GA Establishes Lean Stack Offering in Asia Pacific

R/GA has established a Lean Experience Stack offering in Asia Pacific, enabling clients to create best-in-class digital experiences with a faster time to market, mitigated risk, and lower investment costs. The Lean Experience Stack builds and redesigns digital ecosystems for the new age, providing capabilities to help clients transform customer touchpoints. The dedicated team will lead clients’ digital evolution and consult in the adoption of agile technologies to create more meaningful customer experiences.

 

Anthony Baker, Executive Technology Director, APAC, will drive the offering throughout the region, leading development of digital solutions which include agile experience design, serverless cloud computing, cognitive technologies, modular architecture, and continuous innovation practices.

 

The Lean Experience Stack was implemented in R/GA Tokyo’s recent partnership with Shiseido Professional. R/GA streamlined the beauty brand’s content and asset management process by building a microservices architecture, which allowed Shiseido Professional to reuse core business services across a range of digital interfaces. This solution provided tailored experiences for Shiseido’s brand partners, professional stylists, end consumers, and brand administrators.

 

“With trends evolving rapidly in the beauty industry, we needed a nimble, connected platform to stay in the forefront of these shifts,” stated Claudia Kim, Vice President & Global Brand Director, Shiseido Professional. She added, “R/GA built an agile ecosystem that powered our digital innovation platform, enabling thousands of our stylists to create beauty and express themselves in the work they do – faster and more seamlessly.”

 

Additionally, R/GA consolidated Shiseido Professional’s content and asset library across the region and created a new platform enabling content to be edited and published with local autonomy in real-time. This effort maximized Shiseido Professional content across all channels in the region, drove consumers to products and salons, revamped customer relationship management systems, and reduced operational costs.

 

R/GA EVP Managing Director APAC, Tuomas Peltoniemi stated, “R/GA’s commitment to clients is to help them change in order to grow and we’ve partnered with iconic global and local brands to deliver unparalleled customer experiences in the face of exponential disruption.” Anthony Baker added, “Today’s ever shifting landscapes demand a solution that’s agile, scalable and futureproof, and we’re very excited to be helping companies make that shift with the launch of the Lean Experience Stack.”