Insights from RAPP Worldwide

Reichenberg will report directly into Global CEO, Marco Scognamiglio. 阅读更多

A few seconds is all it takes to make an impact. Fostering long-term customer relationships is one way to win in the era of short attention spans. 阅读更多

Mobile marketing is a fast-growing trend. There is the prospect of fostering customer loyalty by creating unique brand experiences. But utilizing mobile marketing isn’t simply an opportunity to transition traditional ads to a new format. The real opportunity lies in customizing the ad … 阅读更多

To the delight of all of the Trekkies in attendance, last night’s One Show awards were hosted by the campy and charming George Takei. There was no shortage of Star Trek jokes as the night progressed. McCann Melbourne took home Best of Show with “Dumb Ways to Die” for Metro … 阅读更多

“Advertising is the most fun you can have with your clothes on.” —Jerry Della Femina The unConference on storytelling was a participant-driven interactive workshop that spanned the entire last day of Creative Week while the last of the seminars and panels continued on the M… 阅读更多