标题Paypal UK
广告公司
广告战役 PayPal
广告主 PayPal
品牌 PayPal
Posted7月 2017
行业领域 银行、金融、法律和保险
剧情简介 It’s that one person we all know. They’re not the quickest to settle an IOU with their friends. They might be first at the bar. But they’re last to buy a round. We wanted to show how easy it is to pay friends back for the things we owe them. We started with the proposition ‘Don’t let money come between friends’. And since mobile payments are so easy with PayPal, there’s really no excuse. We dramatized this by playing on the dual nature of “payback” – for settling an IOU, and also for settling a score. We created quirky, engaging films that in just 15 seconds established an interesting character, explained the product, contained a twist – and raised a smile. That’s some tight storytelling. And it followed all the best practice, ‘thumbstopping’ guidance preached by Facebook.
媒体类别 案例研究
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