标题 | The New Volvo XC40 With Care By Volvo |
广告公司 | Forsman & Bodenfors Göteborg |
广告战役 | The New Volvo XC40 With Care By Volvo |
广告主 | Volvo |
品牌 | Volvo XC40 |
首次发布日期 | 2018 / 1 |
行业领域 | 轿车 |
广告口号 | By not owning things you are not owned by things |
剧情简介 | The new Volvo XC40 is a car you subscribe to, rather than own. To reflect this sustainable solution, the elegant film shows a young woman navigating a world cluttered with things: mail order packages, technology, consumer goods, a suffocation of stuff. The music? "My Favourite Things", of course. Finally, with the help of her non-owned vehicle, she breaks free. To capture the advantages of the new Volvo XC40, a car one subscribes to rather than owns, a young woman escapes a world suffocated by over-consumption. To the tune of "My Favourite Things", we see how not owning things is also the key to not being owned by things. |
剧情简介 (原始语言) | The new Volvo XC40 is Volvo’s first car sold through subscription. Because when it comes to mobility, access can be just as good – or even better – than ownership. In our new film promoting both the XC40 and the subscription offer Care By Volvo, we explore the idea that in a society of abundance, the things you own can end up owning you.And that by not owning things, you are not owned by things. |
媒体类别 | 电视 |
长度 | |
Soundtrack | My favorite things |
制作公司 | Anonymous Content |
音效设计公司 | 750mph |
Creative Strategy | Bjarne Darwall |
广告公司制片 | Mats Wolgers |
制片 | Aris McGarry |
执行制片 | Eric Stern |
摄影指导 | Max Goldman |
导演 | Johnny Green |
后期制作 | CHIMNEY Gothenburg |
Grade | Oskar Larsson |
剪辑师 | Thomas Grove Carter |
Sound Designer | Sam Ashwell |
音乐作曲家 | Richard Rodgers |
音乐作曲家 | Oscar Hammerstein |
客户主管 | Jenni Fuleki |
客户主管 | Lena Olander |
客户主管 | Alison Arnold |
美术指导 | Andreas Malm |
美术指导 | Karl Risenfors |
文案 | Gustav Johansson |