Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 人力资源/培训, 危机传播, 公共事务, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, Design, 视觉/声音识别, Branding/Celebrity endorsement, 出版/印刷/定制出版, 战略与策划, 其他, 保健, 金融, 农业, 工业, 技术, 在线服务, B to B, 政治, 企业形象,公益,非盈利, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者, 多元文化市场营销, 种族特质, 生活方式, 年龄组别, 性别, 女性

成立年份: 1948

母公司:

员工: 22950

奖项: 298

创意作品: 110

客户: 58


Contact Information

636 11th Avenue
New York New York 10036
美国
电话: (+1) 212 237 4000
电子邮箱:
网址:

Simone Oppenheimer

Simone Oppenheimer

Director of Business Development North America

电话: (+1) 212 237-5919

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 电子商务, 搜索引擎优化, Web Design, 营销/创意服务, 购物者营销/销售点营销/销售促销, 直销/电话营销/数据库营销/客户关系管理, Experiential, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 人力资源/培训, 危机传播, 公共事务, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, Design, 视觉/声音识别, Branding/Celebrity endorsement, 出版/印刷/定制出版, 战略与策划, 其他, 保健, 金融, 农业, 工业, 技术, 在线服务, B to B, 政治, 企业形象,公益,非盈利, 零售, 娱乐, 美容、时装、奢侈品, 旅行和旅游, 消费者, 多元文化市场营销, 种族特质, 生活方式, 年龄组别, 性别, 女性

成立年份: 1948

母公司:

员工: 22950

奖项: 298

创意作品: 110

客户: 58

Ogilvy & Mather

636 11th Avenue
New York New York 10036
美国
电话: (+1) 212 237 4000
电子邮箱:
网址:
Simone Oppenheimer

Simone Oppenheimer

Director of Business Development North America

电话: (+1) 212 237-5919

About the Agency Ogilvy & Mather

David Ogilvy famously said, "We sell. Or else." These words sound simple, but are deeply meaningful to us. For over 60 years, Ogilvy & Mather has helped to build some of the most valuable brands in the world, including American Express, IBM, and Dove. Recently we have added more clients to this list of brands, including NASCAR, Philips, Coke Zero, IKEA, UPS, Nationwide and Tiffany & Co.

Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for four consecutive years, 2012, 2013, 2014, and 2015; and the EFFIEs World's Most Effective Agency Network for 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit http://www.ogilvy.com, or follow Ogilvy on Twitter at @Ogilvy and on Facebook.com/Ogilvy. 

语言

英文, 葡萄牙文

公司哲学与竞争优势

“We sell. Or else.”

These words of David Ogilvy sound simple, but are deeply meaningful to us. David began the agency in 1948 and built Ogilvy & Mather into one of the most legendary branding companies in the world. Underpinning this is the philosophy of “divine discontent” — the simple belief that in order to be creative one must be permanently dissatisfied and always seeking to be better than good.

Our Business Model

We believe that our full range of services on a global scale are a unique strength. Earlier than others (as early as the 1980s), we diversified away from the advertising discipline alone. Our core disciplines of advertising, direct marketing, public relations and activation have therefore developed in depth as well as in breadth. Each of our disciplines is best-in-class and provides not just integrated execution (which can be superficial) but integrated thinking. The disciplines live within a tightly defined matrix “country system” with shared resources and a common P&L, but enough separation to ensure specialist excellence. Years of working together in cross-discipline teams means that we are probably the only agency in the world that integrates as a matter of habit, with real depth, wherever we operate.

Digital Dominance

We believe we are the most digital of the major networks. We have nearly 4,000 digital specialists around the world. Our point of view about digital is that it is not a silo apart or a “pure play” but something which is transforming all the disciplines in which we operate. Digital is therefore embedded at Ogilvy. We have undertaken in the last few years an aggressive plan to digitalize the agency. This manifests itself in cross-company practices, ranging from social to e-commerce, from mobile to data-driven creativity. A Digital Council in the agency is chaired by Global CEO Miles Young, and the digital agenda’s represented by our Chief Digital Officer, Brandon Berger.

Founder Culture

Finally, we have an especially strong agency culture no matter which Ogilvy office around the world you are in. The values and principles of our company were laid down by David Ogilvy when he founded the company at age 36, and his spirit imbues the company as strongly today as it did then. The critical point about their values is that they are strongly humanistic; the people who work here should be cared for, and they should behave with honesty and good manners. 

近期作品

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客户

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品牌: Bristol-Myers Squibb

类别: 保健与医药产品

品牌: Caterpillar

品牌: CDW

品牌: Coke Zero

类别: 软饮料,奎宁水

品牌: vitaminwater

品牌: Cogeco