标题US Open Sessions
广告公司
音效设计公司
Digital Production Company
Editing Facility
广告战役 US Open Sessions
广告主 IBM
品牌 IBM US Open Sessions
首次发布日期
行业领域 商业服务
哲学

BM and James Murphy Turn Tennis Data into Music

IBM tracks all the data at the US Open. To bring it to life for a millennial, maker audience, we worked with James Murphy of LCD Soundsystem to build an algorithm that translated tennis data like scores and stats into song characteristics like pitch and tempo. So all 187 matches produced their own soundtracks—in real time. It was all generated and played live on a mobile-first experience that served as both a music visualizer and a score tracker. So when fans heard a change in the music, they saw what caused it. By delivering more than 400 hours of original music and an unprecedented technology experience, “Sessions” captured the attention of our target audiences. Fans shared assets like audio files from IBM’s Soundcloud page, while Rolling Stone called the album “glorious.” Not bad for music written by a computer program. 

媒体类别 互动
制作公司
音效设计公司
执行创意总监
执行创意总监
执行创意总监
联合创意总监
联合创意总监
联合创意总监
美术指导
美术指导
文案
导演
导演
制片
制片
执行制片
执行制片
执行制片
执行制片
客户总监
客户总监
客户主管
客户主管
客户企划
客户企划
客户企划
客户企划
广告公司制片
广告公司制片
广告公司制片
广告公司制片
客户经理
广告公司执行制片
广告公司执行制片
广告公司执行制片
广告公司执行制片
客户主管
媒介企划
媒介企划
媒介企划
剪辑师
剪辑师
摄影师
音频工程师
音频工程师
音频工程师
音乐编曲
编程人员
编程人员
编程人员
编程人员
编程人员
编程人员
编程人员
技术开发
技术开发
技术总监
技术总监
技术总监
技术总监
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Social Media Strategist
Social Media Strategist
Worldwide Creative Director
Executive Director of Integrated Production
Interactive producer
Interactive producer
Planning Supervisor
Agency Music Producer
Technical Creative Directors
Technical Creative Directors
Music Production Company

近期作品