标题US Open Sessions
广告公司
Digital Production Company
广告战役 US Open Sessions
广告主 IBM
品牌 IBM US Open Sessions
首次发布日期
行业领域 商业服务
哲学

BM and James Murphy Turn Tennis Data into Music

IBM tracks all the data at the US Open. To bring it to life for a millennial, maker audience, we worked with James Murphy of LCD Soundsystem to build an algorithm that translated tennis data like scores and stats into song characteristics like pitch and tempo. So all 187 matches produced their own soundtracks—in real time. It was all generated and played live on a mobile-first experience that served as both a music visualizer and a score tracker. So when fans heard a change in the music, they saw what caused it. By delivering more than 400 hours of original music and an unprecedented technology experience, “Sessions” captured the attention of our target audiences. Fans shared assets like audio files from IBM’s Soundcloud page, while Rolling Stone called the album “glorious.” Not bad for music written by a computer program. 

媒体类别 互动
制作公司
音效设计公司
音效设计公司
Editing Facility
执行创意总监
执行创意总监
执行创意总监
联合创意总监
联合创意总监
联合创意总监
美术指导
美术指导
文案
导演
导演
制片
制片
执行制片
执行制片
执行制片
执行制片
客户总监
客户总监
客户主管
客户主管
客户企划
客户企划
客户企划
客户企划
广告公司制片
广告公司制片
广告公司制片
广告公司制片
客户经理
广告公司执行制片
广告公司执行制片
广告公司执行制片
广告公司执行制片
客户主管
媒介企划
媒介企划
媒介企划
剪辑师
剪辑师
摄影师
音频工程师
音频工程师
音频工程师
音乐编曲
编程人员
编程人员
编程人员
编程人员
编程人员
编程人员
编程人员
技术开发
技术开发
技术总监
技术总监
技术总监
技术总监
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Sound Designer
Social Media Strategist
Social Media Strategist
Worldwide Creative Director
Executive Director of Integrated Production
Interactive producer
Interactive producer
Planning Supervisor
Agency Music Producer
Technical Creative Directors
Technical Creative Directors
Music Production Company

近期作品