Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 营销/创意服务, 市场研究/咨询, 品牌/产品开发, 其他

成立年份: 1917

网络:

Holding: WPP Group Plc (London, 英国)

员工: 1000

奖项: 339

创意作品: 224

客户: 35


Contact Information

200 5th Avenue
New York New York 10010
美国
电话: (+1) 212 546-1852
电子邮箱:
网址:

Michael Houston

Michael Houston

Worldwide CEO

电话: (+1) 212 546-2150

Debby Reiner

Debby Reiner

CEO, Grey New York
Ben Tauber

Ben Tauber

Partner, Director of Marketing, North America

电话: (+1) 212-546-1852

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 营销/创意服务, 市场研究/咨询, 品牌/产品开发, 其他

成立年份: 1917

网络:

Holding: WPP Group Plc (London, 英国)

员工: 1000

奖项: 339

创意作品: 224

客户: 35

Grey New York

200 5th Avenue
New York New York 10010
美国
电话: (+1) 212 546-1852
电子邮箱:
网址:
Michael Houston

Michael Houston

Worldwide CEO

电话: (+1) 212 546-2150

Debby Reiner

Debby Reiner

CEO, Grey New York
Ben Tauber

Ben Tauber

Partner, Director of Marketing, North America

电话: (+1) 212-546-1852

About the Agency Grey New York

Grey was founded in 1917 in the garment district as a one-man retail agency. Today, 1,000 people work in our New York office, the flagship of the 96-country network. The agency was named Adweek's 2013 and 2015 Global Agency of the Year and Advertising Age's 2014 Agency of the Year. We were also named the back-to-back North American Network of the Year at Cannes in 2015 and 2016.

Grey has expertise in all marketing disciplines, including advertising, digital, experiential, entertainment, sponsorship, public relations, media and multicultural. Our philosophy and mission have not changed since our founding. For 100 years, we’ve focused on driving results while attracting attention for our clients, making them remarkable and rich. In other words: Grey. Famously Effective since 1917. 

语言

英文, 西班牙文

公司哲学与竞争优势

There’s famous and there’s effective. Agencies are usually one or the other, creating a splash for their clients or driving results. At Grey, we believe in making our clients remarkable and rich with work that is both famous and effective. It’s a deep-seated part of our culture throughout our organically grown global network of like-minded leaders who share a strategic process, a vision and a mission: to focus on our clients’ businesses. The result is Famously Effective work since 1917. This differentiates us from all other agencies and is what unites our network philosophically across the globe. 

网络介绍

Grey is the advertising arm of Grey Group, a wholly owned subsidiary of WPP, the world's largest communications company. In the 54 years since we opened our first office outside the U.S. and created our first global campaign for Revlon — which actually was the first time anyone anywhere created a global campaign — we’ve expanded into 432 majority-owned offices in 96 countries. How we did that is unique to Grey: Rather than buying up international offices to fake our own growth, we systematically opened offices around the world to help satisfy our clients’ bottom lines, and we expanded our marketing disciplines the same way. No force fitting of cultures, but rather an organically grown network wherein everyone knows and like each other and are unified by a single, unifying Famously Effective mantra. 

近期作品

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客户

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品牌: Ally Bank

类别: 银行与金融服务、投资、证券服务

品牌: Applebee's

类别: 零售、分销及餐馆

品牌: Best Buy

类别: 家用电器和视听产品

品牌: Bose

类别: 家用电器和视听产品

品牌: Häagen-Dazs, Lean Cuisine, La Lechera, Nido, Maggi, Abuilita, Stouffer's, Outshine

类别: 食品

品牌: Pandora

类别: 珠宝首饰

行业机构

American Advertising Federation (AAF)
Audit Bureau of Circulations Ltd (ABC)
Direct Marketing Association (DMA)