Contact Information

437 Madison Avenue
New York New York 10022-7001
美国
电话: (+1) (212) 415-2000
电子邮箱:
网址:

Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 营销/创意服务, 品牌/产品开发, 战略与策划, 多元文化市场营销

成立年份: 1949

Holding: Omnicom Group Inc. (New York, 美国)

员工: 11000

奖项: 50

创意作品: 417

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 营销/创意服务, 品牌/产品开发, 战略与策划, 多元文化市场营销

成立年份: 1949

Holding: Omnicom Group Inc. (New York, 美国)

员工: 11000

奖项: 50

创意作品: 417

DDB Worldwide Inc.

437 Madison Avenue
New York New York 10022-7001
美国
电话: (+1) (212) 415-2000
电子邮箱:
网址:

This Ramadan DDB Dubai and Piaget Celebrate Extraordinary

Following a successful pitch earlier this year, DDB Dubai is launching Piaget, the luxury jewellery and watchmaker’s Ramadan campaign called “Turn For Extraordinary”. 

 

This campaign aims to strengthen Piaget’s presence in KSA and appeal to a younger audience during a key gifting period: Ramadan and Eid. The film highlights Piaget’s Possession Collection, filmed in Al Ula, while leveraging the brand’s position as a long-term luxury partner.

AlUla, also called The World’s Masterpiece, is one of the oldest cities in the Arabian Peninsula and a land rich in historical, geological and geographical significance was an ideal and magical place to shoot and continue the story of Piaget partnership with the Royal Commission for AlUla.

 

DDB Dubai crafted a dreamlike story, where the protagonist is travelling from her reality to AlUla’s picturesque landmarks. The story of self-reflection, inspiration, love and joy is unveiled while portraying a modern twist on the brand’s heritage. The Possession Collection’s unique turning element reveals the unexpected, which is reflected when our heroine is transported to a different place with each turn of her jewellery.

 

Commenting on the campaign, Mary-Ann Keverian, Account Director at DDB Dubai said: “Piaget’s iconic Possession Collection embraces elegance that is joyful and ever-evolving — a perfect fit for the modern middle eastern woman. Through our campaign, we’ve achieved the ideal balance between tradition and modernity, with a dash of extraordinary. We are extremely proud and excited to launch this campaign with Piaget”. 

 

Also commenting, Sonia Carpentier, Brand Director Middle East, India and Africa at Piaget: “Piaget has a very special bond with the Middle East and with AlUla. The Maison wanted to pay tribute to the middle eastern woman who is bringing innovation to the region, while staying true to her roots and heritage”.