Contact Information

437 Madison Avenue
New York New York 10022-7001
美国
电话: (+1) (212) 415-2000
电子邮箱:
网址:

Wendy Clark

Wendy Clark

CEO at DDB Worldwide
Paul Gunning

Paul Gunning

CEO at DDB Chicago at DDB Worldwide Communications Group

电话: (+1) 312 961 0898


Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 营销/创意服务, 品牌/产品开发, 战略与策划, 多元文化市场营销

成立年份: 1949

Holding: Omnicom Group Inc. (New York, 美国)

员工: 12500

奖项: 50

创意作品: 227

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 移动通讯营销, 社交媒体营销, 营销/创意服务, 品牌/产品开发, 战略与策划, 多元文化市场营销

成立年份: 1949

Holding: Omnicom Group Inc. (New York, 美国)

员工: 12500

奖项: 50

创意作品: 227

DDB Worldwide Inc.

437 Madison Avenue
New York New York 10022-7001
美国
电话: (+1) (212) 415-2000
电子邮箱:
网址:
Wendy Clark

Wendy Clark

CEO at DDB Worldwide
Paul Gunning

Paul Gunning

CEO at DDB Chicago at DDB Worldwide Communications Group

电话: (+1) 312 961 0898

DDB San Francisco and Energy Upgrade California Encourage Californians to “Do Nothing” to Conserve Energy

For decades, messages like “Conserve Energy” or “Save the Planet!” have been used to encourage people to take action in the crusade to stave off pollution and protect the environment. But the latest work for Energy Upgrade California (EUC) puts a twist on proactive conservationist messaging. Instead of marching in the streets or buying an electric car, the new work tells Californians that sometimes, the best thing you can do... is nothing.

Created by DDB San Francisco, EUC’s new campaign focuses on motivating Californians use less electricity between 4-9PM, when less clean energy is available. The work encourages the audience to put off chores that require large amounts of electricity - like dishwashing and laundry - to earlier or later in the day. By celebrating these acts of "procrastination," EUC is implying that you're not being lazy, but rather, you're helping to protect California.

DDB San Francisco created an awareness campaign in a variety of forms - from video to print to OOH installations and other unique elements:

Broadcast
The cornerstone of the campaign is a :30 second TV spot showcasing famous California landmarks, such as the Golden Gate Bridge and Yosemite's Half Dome. built out of unplugged cords and neglected laundry. These "landmarks of procrastination" are accompanied by a heroic voiceover and grand orchestral track.

Custom Billboard
This solar-paneled billboard features the “Keep It Golden” tagline shining brightly, powered by 100% clean solar energy that it harnesses throughout the day.

Custom Magazine Execution
This print ad outlines ways people can save energy during the peak-hours of 4-9PM. Helpful tips such as unplugging vacuum cleaners and adjusting your AC were balanced with a humorous nod to packing up your holiday lights in summer. Each action comes with a peel-off sticker to serve as a reminder to power down from 4-9PM.

Food Truck Activation w/ Top Chef Brooke Williamson
From 5/31-6/3, DDB/SF will send a food truck to high-traffic areas and events in and around San Diego as a demonstration that it matters when you use energy. Because energy is a lot like food, some sources are better than others.
So outside of 4-9PM, celebrity Chef Brooke Williamson will be serving a menu with fresh, delicious ingredients to signify cleaner energy sources.
During 4-9PM, Chef Brooke will leave and we will swap out the experience and serve a basic, uninspired menu to represent the not-so-good sources of energy.
The Food Truck signage and materials including cups, menu boards, etc. will also swap out to signify the shift from off-peak to on-peak hours.

Full spots:
The Power of Procrastination
Together Powered Down (Thermostat)
Together Powered Down (AC)