| 标题 | The Room |
| Brief | We closed one of the IKEA’s rooms with a wall and we placed inside it a special amplifier that spread the sound of real domestic violence stories provided by Telefono Donna"The Room" was an in-store ambient media that gets IKEA customers to stop their in-store journey and live a touching experience, like they were the neighbour of a domestic violence victim. A message on the wall said: " “Violence is closer than you think, sometimes there’s just a wall between you and it.”. A call to action invited customers to support and discover Telefono Donna. |
| 广告公司 | DDB Group Italy |
| 广告战役 | The room |
| 广告主 | IKEA |
| 品牌 | IKEA |
| Posted | 2月 2019 |
| 行业领域 | 机构/公益组织/非盈利组织 |
| 剧情简介 | In Italy 1 in 3 women has experienced domestic violence. 93% of cases of domestic violence are not reported. For the International Day of the Elimination of Violence against Women, the 25th of November, IKEA wanted to take a strong stand against this issue.Become the most active brand on the topic, claiming IKEA's role as top of mind brand in the home area. Aware Italian IKEA’s stores visitors (18 million/year) about this shocking truth, offering a solution thanks to the collaboration with the non-profit organization "Telefono Donna". |
| 媒体类别 | 互动 |
| 执行创意总监 | Luca Cortesini |
| 创意总监 | Matteo Pozzi |
| 创意总监 | Samantha Scaloni |
| 创意总监 | Davide Canepa |
| 美术指导 | Luciano Marchetti |
| 制作公司 | Karen Film |
| 导演 | Mauro Lodi |
| Head of Production | Tommaso Pellicci |
| 制片 | Stefano Ottorino |
| 客户总监 | Davide Bergna |
| 战略企划 | Luca Tapognani |