Insights from Carmichael Lynch

Launching across America, new vegan-certified cheese campaign from Carmichael Lynch breaks the bad reputation of plant based cheeses.  Read the entire Little Black Book article here. 阅读更多

Six competing Twin Cities agencies — Carmichael Lynch Relate, Exponent PR, Hotwire, Padilla, Tunheim and Weber Shandwick — have extended their partnership aimed at promoting DEI in the PR industry. For the second consecutive year, the agencies will be working with college students from under… 阅读更多

After years of advocacy and legal battles, college athletes last year were finally able to begin making money from their name, image and likeness (NIL). While commentators and athletes celebrated the change, which they described as long overdue, not all have benefited equally from the endors… 阅读更多

Last July, the NCAA redefined college athletes’ ability to profit from their sports careers, unveiling a revamped “name, image and likeness” (NIL) policy allowing them to enter into paid brand sponsorships. Since then, a majority of deals have been with male stars.  H&R Block in a new ca… 阅读更多

H&R Block, Inc. has signed sponsorship deals with University of Iowa sophomore guard Caitlin Clark and University of South Carolina junior guard Zia Cooke as part of a new program from the tax preparation company aimed at investing in female college athletes.  Clark and Cooke, two of the… 阅读更多