Six competing Twin Cities agencies — Carmichael Lynch Relate, Exponent PR, Hotwire, Padilla, Tunheim and Weber Shandwick — have extended their partnership aimed at promoting DEI in the PR industry.
For the second consecutive year, the agencies will be working with college students from underrepresented communities through their Twin Cities BIPOC Career Explorer program, which the firms founded after George Floyd’s murder to address racial inequities in the communications business.
The program, which works much like an externship, is focused on providing participants insight, context and experience through a series of educational sessions covering topics related to PR and communications as well as ongoing 1:1 mentorships with industry experts and leaders.
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