Contact Information

110 North Fifth Street
Minneapolis Minnesota 55403
美国
电话: (+1) 612-334-6000
电子邮箱:

Erika Collins

Erika Collins

Senior Director of New Business

电话: 612.334.6007


Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 搜索引擎优化, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划, 零售, 年龄组别

成立年份: 1962

员工: 300

奖项: 161

创意作品: 372

客户: 21

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 搜索引擎优化, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划, 零售, 年龄组别

成立年份: 1962

员工: 300

奖项: 161

创意作品: 372

客户: 21

Carmichael Lynch

110 North Fifth Street
Minneapolis Minnesota 55403
美国
电话: (+1) 612-334-6000
电子邮箱:
Erika Collins

Erika Collins

Senior Director of New Business

电话: 612.334.6007

Carmichael Lynch and the Penumbra Center Team up to #BlackOutTheVote

With only one month until Election Day, Americans are inundated with reminders to vote – on TV, social media and in mailboxes. However, a rise of voting suppression has many feeling like their votes don’t matter. And in America, work keeps twice as many Black and brown adults from voting than white adults.

In an effort to increase voter turnout among historically disadvantaged communities, Carmichael Lynch and the Penumbra Center for Racial Healing teamed up to develop a bi-partisan initiative, named #BlackOutTheVote.

The campaign aims to remove one of the largest barriers of voting — the inability of many people to take work off in order to make time to go to the ballot box. The initiative includes local outreach asking businesses to “blackout” or close for some or all of Election Day to ensure that ALL employees get paid time off to vote. In addition, the agency and Penumbra are asking those businesses to black-out their storefronts and social presence leading up to the election with a free #BlackOutTheVote toolkit, featuring assets designed and created by a Carmichael Lynch creative team. In addition to the site and toolkit assets, an earned media and social activations will also drive further awareness.

The launch has gotten off to a fast start. Sarah Bellamy, Penumbra’s Artistic Director, was interviewed about the program on KSTP. And the campaign quickly secured several local businesses to participate, including: The Coven, Reflections Barbershop, Digs (a crafts shop in Minneapolis) and some participating members of Meet MPLS. Conversations are also underway with the Minnesota History Center, several local banks and HealthPartners.

Learn more about the program and view the posters, stickers and social content at https://www.blackoutthevote.org.

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