Contact Information

110 North Fifth Street
Minneapolis Minnesota 55403
美国
电话: 612-334-6000
电子邮箱:

Julie Batliner

Julie Batliner

President & Chief Growth Officer

电话: 612-375-8510


Basic Info

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划, 零售, 年龄组别

成立年份: 1962

员工: 330

奖项: 63

创意作品: 31

客户: 25

核心能力: 广告/全方位服务/整合传播, 互联网及数字媒体全服务广告公司, 社交媒体营销, 营销/创意服务, 直销/电话营销/数据库营销/客户关系管理, 品牌内容/娱乐, 市场研究/咨询, 营销技术/分析, 公关, 媒介购买/企划, 企业传播, 事件营销/活动赞助, 品牌/产品开发, 包装/设计, 战略与策划, 零售, 年龄组别

成立年份: 1962

员工: 330

奖项: 63

创意作品: 31

客户: 25

Carmichael Lynch

110 North Fifth Street
Minneapolis Minnesota 55403
美国
电话: 612-334-6000
电子邮箱:
Julie Batliner

Julie Batliner

President & Chief Growth Officer

电话: 612-375-8510

Carmichael Lynch and Subaru Win Big at 2020 OMMA Awards

Carmichael Lynch and Subaru won four OMMA awards for its National #MakeADogsDay campaign.The OMMA Awards (Online Marketing Media and Advertising) honor agencies and advertisers that push the potential of digital advertising. The entries are judged by a panel of top communication professionals and MediaPost’s editorial team.

The agency’s National #MakeADogsDay campaign for Subaru won in the following categories:

  • Content Marketing: Single Execution
  • Social: Use of Single Platform
  • Activism/Public Service: Non-Profit
  • Automotive: Campaign

National #MakeADogsDay

Subaru and Carmichael Lynch established Oct. 22 as National #MakeADogsDay to focus on the ultimate way to make a shelter dog’s day – finding them a forever home. Carmichael Lynch negotiated early live news activations with the “Today” show and “Good Morning America” to highlight the importance of adoptions. The effort included a partnership with National Geographic, taking over its feed for 24 hours to celebrate and showcase the “Underdogs” featured in the advertising, seven dogs least likely to be adopted due to age, appearance or disability. The result was more than $164,000 in donations for the ASPCA. Shelters, celebrities and animal lovers celebrated dogs on the day, with over 76,000 mentions of the hashtag and a 98% positive sentiment. Half also mentioned Subaru. But best of all, thousands of previously unwanted shelter dogs found new forever homes.

See the full list of winners at MediaPost.

The post Carmichael Lynch and Subaru Win Big at 2020 OMMA Awards appeared first on Carmichael Lynch.